To promote the upcoming and highly anticipated Warner Bros. Pictures film ‘Batman v Superman: Dawn of Justice,’ Dale Earnhardt Jr. will be running the #88 Nationwide Batman Chevy, while teammate Jimmie Johnson will represent the Man of Steel, driving the #48 Lowe’s Superman scheme. Earnhardt’s paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit, and he will also wear a custom Batman-themed fire suit. This won’t be the first time Earnhardt Jr. has teamed up with The Dark Knight. Earnhardt has enjoyed past success in a Batman-themed car, winning at Michigan International Speedway on June 17, 2012.
The ‘S’ shield of Superman will adorn the #48 Lowe’s Chevy and Johnson will also wear a custom Superman-themed fire suit. Lowe’s, in partnership with DC Comics, has teamed up to promote the movie ‘Batman v Superman: Dawn of Justice’ featuring Ben Affleck and Henry Cavill, which opens in theaters on March 25th.
Hendrick Motorsports, along with its partners Nationwide and Lowe’s, has also teamed with Warner Bros. to create ‘Batman v Superman: Dawn of Justice’ at-track activations for fans of all ages during the California race weekend. In addition to giveaways and themed activities, movie props, costumes, the Batmobile and the Nationwide Batman and Lowe’s Superman show cars will make an appearance in the Fan Zone. Licensed merchandise featuring the ‘Batman v Superman: Dawn of Justice’ paint schemes for the #48 and #88 cars will be available trackside and online. Lowe’s is partnering with ‘Batman v Superman: Dawn of Justice’ and will provide kids with over 2,200 ‘Build and Grow’ kits in the Auto Club Speedway Fan Zone this weekend. Kids can stop by the display area and build their own #48 Lowe’s Superman Chevy throughout the weekend.
On Thursday, March 17, Earnhardt and Johnson will meet ‘Batman v Superman: Dawn of Justice’ actors Ben Affleck and Henry Cavill in Los Angeles.(HMS), see images of the schemes on the #48 team paint schemes page and #88 team paint schemes page.
